Sid El Saghir
Co-founder, CEO

Sid El Saghir, the originator behind Next Play, is a graduate of the University of Michigan Ross School of Business. His professional journey includes stints at 3M, KitchenAid, and Amazon. At Amazon, he helped manage and grow multi-million dollar brands in the sports category. But Sid isn’t just a business whiz; he’s also a man on a mission to make live sports even more thrilling.

But how did he come up with Next Play? Sid had an epiphany about a Sunday afternoon NFL game: “There is a lot of time in between each play; why not give people something to do during this time.” Enter Next Play, Sid’s quirky business idea designed to add extra excitement and strategy into your favorite live sports. His love for sports isn't just about the excitement; it's about the lessons in teamwork and dedication, principles he’s woven into Next Play’s DNA.

Outside the boardroom, Sid’s hobbies include card games that demand as much skill as a three-pointer at the buzzer and swimming laps into the wind—because, as he puts it, “if you're going to make a splash in the business world, you might as well do it in the pool too.”

Sid used to be one of the fastest runners in town… he even ran a marathon! Sid’s workout routine has transitioned from marathon sprints to a balanced mix of stretching and strength training. After all, a good CEO needs to be in shape to dodge those curveballs.

Sid is an advocate for businesses that add positive change in the communities where they operate. He’s committed to making sure the Next Play community thrives with game-changing products and game-enriching fun. So, the next time you’re watching sports, remember: Sid’s somewhere behind the scenes, making sure the fun never ends and the excitement is happening.